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Reggae Reggae Sauce
Reggae Reggae Sauce is a barbecue sauce that incorporates Jamaican jerk spice, popularised by creator Levi Roots' appearance on BBC2's ''Dragons' Den''.
Dragon's Den investor Peter Jones has since classified the product as one of his most successful investments from the show.
== History ==
On 7 February 2007, Levi Roots appeared on ''Dragons' Den'' and convinced Peter Jones and Richard Farleigh to invest £50,000 in return for 40% of his company.〔(How successful was Levi Roots after Dragons Den )〕 The sauce gained fame as a result of his memorable television appearance and on 9 February, Sainsbury's were confirmed to be interested in stocking it. On 7 March, the sauce went on sale nationwide.
The product's catch line is "Put some music in your food". Levi Roots released an accompanying single of his "Reggae Reggae Sauce Song" which he sang whilst pitching his product on ''Dragons' Den'', and also on Harry Hill's ''TV Burp''. The song was released as a download with proceeds going to Comic Relief. In September 2008, Reggae Reggae Sauce was voted as a CoolBrand by a panel of experts and the British public.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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